Responsibility
As the Social Media Coordinator, I produced content for Instagram and Linkedin, flyers for workshops, and stickers for the club. I created custom social media templates in Adobe Express using their expansive stock library and utilized Adobe Firefly AI to generate some of the assets to fit the specific needs of the advertisement. These templates were verified to meet requirements of the university for club advertising and each advertisement was reviewed by my team members before posting.
Deliverables
Social Media Posts
To cut through the mold, I picked design elements that would make the social media posts loud and visible. Using the Zuume typeface as the header with a highlighter green background grabbed the attention of our target audience before providing them the valuable information in the calmer Eurostile typeface on a purple background. Each post included a figure based on the content to make the post more relatable to the viewer.
Workshop Flyers
For some workshops, I produced flyers that went over the material. I adapted the design guidelines I established for the social media posts to the flyers to maintain consistency in our branding. The flyers were also a way for the club to advertise future events. Attendees often took multiple copies to share with others, amplifying our outreach.
Stickers
Based on humorous interpretations of Usability Theory concepts, I created stickers for our organization members to stick on the back of their laptops. These stickers were made in Adobe Illustrator and utilized the Oswald typeface for a modern but playful look. The stickers are based on the Design of Everyday Things Teapot, Fitts Law, Norman Doors, and everyone's favorite drink, coffee. We passed them out during classes to advertise the organization and everyone loved them.
Reflection
Producing for the social media landscape is an entirely different animal from what I was taught during my study of interaction design. Content for social media needs to be rapid fire and attention grabbing enough to get viewers to act. With this in mind, I learned how to keep pace, stay organized, and developed solutions to stay on brand while maintaining the level of quality our organization members expected of us.